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Taylor Research Services is an independent company with over 30 years experience in the Australian marketplace |
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Respondent FAQs <---click here
RESPONDENT FAQs
What
is market research? Many businesses and service providers, from manufacturers to airlines to retailers, conduct market research in order to improve existing products/services or to launch new ones. They research the market place by testing their ideas, their products, their service, or a present or proposed advertising campaign, on a small sample of the population. Where is most market research conducted? Most market research is conducted in the metro areas of major cities. While market research is from time to time conducted in smaller cities and larger towns in regional and rural areas it is by no means as frequent. What
role does Taylor Research Services (TRS) play in market research? TRS recruits respondents to make up the various small
samples of the population that researchers require. We also interview
and collect data from these samples. Why
should I register with TRS? If you, your friends or your children are interested in participating in market research you should register because it increases dramatically your chances of being involved. When we commence an assignment we search our database for suitable participants and by being registered you can be included in all searches. This in turn increases your chances of being called about one of our projects and your subsequent participation in a focus group or other research activity. How do I register? You can register online at www.TaylorResearch.com.au or by phoning us on 1300 12 11 10. Don’t forget to include your dependent children on your registration. Why
do I need to provide so much detail about myself? The more information you provide the easier it is for us to pre-qualify you for a job which means you are more likely to be invited to attend a research activity. Will my privacy be protected and my information kept confidential? Custody
of personal information is a trust and duty that we take very
seriously and the Privacy Policy and Procedures of TRS is in
accordance with the National Privacy Principles contained in the
Commonwealth Privacy Act 1988 (Act No. 119 as amended), and the Market
and Social Research Privacy Code which came into effect on 1st
September 2003. We will also comply with all relevant laws introduced
to protect privacy. What
are the types of market research activities? There are many techniques that a researcher may use to gather your opinions and experiences. You may be invited to participate in focus group discussions with other people (typically 4-8); you may be interviewed in person, or on the telephone; be asked to complete a paper questionnaire or an online survey; trial an existing or new product; watch a television pilot or preview a movie.
Will I need to travel? Although online surveys are on the increase most qualitative market research (focus groups and in-depth interviews) is still conducted on a face to face basis at a selected venue to which you will need to travel. Venues are generally chosen for the convenience of the majority of participants. A lot of quantitative research (surveys and questionnaires) is conducted by telephone interview and there is no need to travel. Will
I be asked to buy anything? Absolutely not! To the contrary, you will be paid for participating in market research. Incentives paid vary according to the type of research, the time required and the incidence rate of the particular product, service, conditions and qualifications. Do
I need to know a lot about the product or service? Usually your exposure to or experience of a particular
product or service is all that is required. When we call, you will be
asked a series of questions (we call it a screener) that will
determine your suitability. If you qualify you can rest assured that
you know enough about the product or service to feel completely at
ease in any research activity. How
much of my time will it take? Your participation in a market research activity could
be from 30 minutes to 3 hours, but is typically 1 to 2 hours. You
will always be advised the time required before you commit to any
participation. Incentives paid are commensurate with the time
involved. Do
I get paid for participating? Yes, the client will pay an incentive to you to
compensate you for your time and travel. Incentives are usually
cash but could also be in the form of vouchers, cheques, money orders or products. You will
always be advised of the incentive type and amount before you commit to any
participation. When
are these market research activities held? Activities can be run at all times of the day and evening, and sometimes
on weekends; but the most common times for focus groups are Where
are market research activities held? Most activities are usually held at dedicated research
facilities called venues which are equipped with video and audio
recorders as well as viewing rooms. Sometimes restaurants, hotels or
clubs are used. You may sometimes be asked to do an interview at your
office or home. You will always be advised of
the venue, suburb or area before you commit to any participation. Will
the venue always be the same? No, activities are held at different venues all
around the major capitals as well as regional areas, and are
generally chosen for the convenience of the majority of participants. You will always be advised of
the venue, suburb or area before you commit to any participation. Once
I register what can I expect and what will I have to do? When your name is selected from our database for a
particular job you will be contacted, usually by phone, and asked a
series of questions. Your answers to these questions will
determine if you meet the selection criteria set by our client in
relation to the product or service that our client wishes to research.
If you do, we will then invite you to attend a specific location, on a
specific day for a specific time and for a specific incentive payment. Remember
you are under no obligation to attend any activity so don't feel that
you have to accept every invitation. In fact, we would rather
you declined immediately rather than accept and have to cancel at a
later time. If you are able to attend we will confirm you for
the job immediately and reconfirm your attendance within 24 hours
prior to the actual appointment. You will be expected to be at the
venue 10 minutes prior to the appointed time. If you are late there is
every chance that you not be admitted to the activity and therefore
you will not receive any incentive. Will
my opinion make a difference? Absolutely…..every opinion is important and your opinion could change
the shape of a product, the quality of a service, the character in an
advertisement or the colour of a car. Every day you make
decisions about products and services that are available to you and
researchers need to know what makes you decide; what influences you;
what do you like and dislike; what impresses you etc. Products and
services are changed regularly as a result of market research and your
opinion is vital to the companies that develop these products and
services. . I
have my children with me during the day; can I bring them to a
research activity? No…..you cannot bring children to any session as it will be disruptive for the other participants and the research. For legal reasons research venues do not provide child minding facilities. The exception to this is when your children are the ones participating in the research……in these circumstances they may definitely attend and will need to be accompanied by a parent or obtain parental consent depending on their age. What
happens if I cannot keep an appointment? If for some reason you cannot attend an activity as
previously arranged it is vital that you tell us as soon as possible. Your
early advice will be appreciated so don’t be too embarrassed to call
us and cancel as sometimes alternative arrangements can be made.
To cancel please phone the office that arranged the appointment
for you. Click here for Contact
Details. Why
haven't I been asked to any market research lately? There could be several reasons why we haven't contacted you lately - for example: 1) The most common is that your particular attributes have not matched the specifications of our current jobs - your age, your suburb, your marital status, your occupation etc 2) You may have already attended a group recently and are therefore ineligible to attend another group within 6 months. (This is to prevent groupies or professional market research participants). Even if you have attended a group you are still eligible for interviews or product tests etc Whatever the reason rest assured that your registration is still active and we will call you as soon as we have a matched assignment. Can my family and friends also join the TRS Database? They sure can! We encourage people from all walks of life and ages to join our database by registering online at www.TaylorResearch.com.au or via phone (Contact Details). Don’t forget to include your dependent children on your registration.
CLIENT FAQs What do we do? Recruitment – in-house recruiting for focus groups, sessions, ethnography, user tests, IDIs, mystery shopping, CLTs, etc. Data Collection – via telephone, F2F, online, central location and intercept interviews; also self-completion and mystery shopping.
How do we recruit? We run the basic specs through our database for a primary match – typically matching gender, age, employment status, occupation, family status, home and/or work location, socio economic status/collar and if applicable other basic attributes on file such as – accommodation, bank, telecoms supplier, insurers, car make & model, smoker, drinker, children, medical conditions, traveller, frequent flyer, pay TV, PC, Internet, etc. Then all of the primary matches are randomly generated to the recruiters’ screens for secondary screening. This secondary screening process takes place in our offices under both system and physical supervision. We call each respondent and speak to them person to person so that we can detect the hesitations, the pat answers, the accents, the voice and speech, the comprehension and personality and the attitude. We can probe where necessary to check any suspicious responses. We do not screen via email or online link which can often feed “required” answers to respondents, although sometimes we use these two methodologies to supplement our database searches when incidence is extremely low or rare.
Why use Taylor Research? Accredited – we are members of the Australian Market & Social Research Organisation (AMSRO) and all senior staff are members of the Australian Market & Social Research Society (AMSRS). Our offices are audited annually for IQCA compliance. Professional – we have been delivering professional results to both the Australian and international market research industry for over 30 years. Recruitment is conducted in our office premises, under supervision and using our proprietary database system. We have - Real People talking to Real People. Experienced – the overwhelming majority of our recruiters are highly experienced, long-term employees, fully trained to IQCA standards and cover the whole gambit of recruitment specialties. Our interviewers are also highly experienced, long-term employees specialising in telephone, F2F and central location interviewing. Independent - TRS is one of the largest, independent research services houses dedicated to providing totally independent recruitment and data collection services to the research industry.
Privacy? Custody of information is a trust and duty that we take very seriously and the Privacy Policy and Procedures of TRS are in accordance with the National Privacy Principles contained in the Commonwealth Privacy Act 1988 (Act No. 119 as amended), and the Market and Social Research Privacy Code which came into effect on 1st September 2003. We will also comply with all relevant laws introduced to protect privacy. (Please refer to our Privacy Policy on this website)
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